Brand Identity, 2025
A new visual identity for Quadrant — the motorsport and lifestyle brand founded by F1 World Champion Lando Norris. The identity system that blends Quadrant's influences in racing and culture into a visual world rooted in the raw textures and energy of racing.
Agency: The New Company
Lead Sr. Designer: Ryan Ormsby
Design Director: Leandro Senna
ECD: Matt Luckhurst
Creative Director: Steven Olimpio
Designer: Gabriel Medina
Designer: Ashlyn Lasson
Designer: Sammie Purulak
Motion: Peace Park
Sr. Project Manager: Andie Vallee
Project Manager: Morgan Lee
Quadrant @quadrant
Founder: Lando Norris
CEO: Jamie MacLaurin
Creative Director: Will Kerr
Operations Director: Connor Wells
Director of Content: George Nicholls
Business Development Director: Callum Upchurch