Identity for Nike NYvsNY 2025. Distressed, risograph-printed textures and bold typography run through the system, building a visual identity inspired by the city itself. Four teams. Five stops. Games lighting up courts all over the NYC.

Agency: The New Company
Creative Director: Will Geddes
Design Lead: Gabriel Medina
Motion Designer: Peace Park
Project Manager: Morgan Lee
Designer: Ty Andrews
ECD: Matt Luckhurst

Nike Basketball 
Sr. Creative, Brand Marketing: Anthony Coleman
Sr. Designer: Paris Fox
Narrative Lead: Steven Roberts
Copywriter: Maria Mora
Sr. Creative Producers: Taylor Cole, Emily Stengrim, Sam Rundbaken
Creative Producer: Naideen Morba
Digital Author Lead: Matthew Weissman
Production: Game 7