Created design assets and production-ready files for Nike’s All-Star Weekend 2025 out-of-home campaign across the San Francisco Bay Area, delivering cohesive visuals for large-scale placements and citywide brand moments.

Agency: The New Company
Creative Director: Will Geddes
Lead Designer: Gabriel Medina
Production Designer: Shawn Trudeau
ECD: Matt Luckhurst
Sr. Project Manger: Andie Vallee
Project Manager: Morgan Lee