Identity for Nike EYBL 2025 building on a legacy of bold expression and athletic precision. Created for as a high-impact visual language for the summer hoops season.

Agency: The New Company
Creative Director: Will Geddes
ECD: Matt Luckhurst
Project Manager: Morgan Lee
Designer: Gabriel Medina
Designer: Ty Andrews

Nike Basketball
Sr. Creative, Brand Marketing: Anthony Coleman
Sr. Creative Producer: Emily Stengrim
Creative Producer: Naideen Morba