Led the visual identity development for the Lululemon Membership rebrand, building a flexible visual system that brought cohesion across product, retail, and community experiences. Designed high-impact assets and guidelines that strengthened recognition and elevated the member journey.

Agency: The New Company
Creative Director: Steven Olimpio
ECD: Matt Luckhurst
Lead Designer: Gabriel Medina 
Senior Designer: Andrew Ross
Motion Designer: Peace Park
Project Manager: Morgan Lee