Work


ARMRABrand Identity2026



Brand identity, 2026

A refreshed visual identity for ARMRA. Custom typography, color, iconography, and art direction create a cohesive system for the brand’s growing product range.

Agency: The New Company
Co-Founder, ECD: Matt Luckhurst
Co-Founder, President: Seth Mroczka
Creative Director: Jules Tardy
Designer: Cecily Li
Motion Design: @ismapic
Design Director: Leandro Senna
Designer: Gabriel Medina
Custom Type: @sociotype.foundry

ARMRA
CEO: Dr. Sarah Rahal, MD
Chief Brand Officer: Rebecca Sollinger
VP of Creative: Bethany Schrock
Senior Director, Marketing: Kathryn Tomilloso-Rhinehart
Design Director: Joel Schierloh

Images: Courtesy of ARMRA.




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San Francisco, California