01 C2 Motion Pictures / San Francisco, CA / 2024

Identity for C2 Motion Pictures ahead of the launch of The Monkey directed by Oz Perkins

The New Company / Creative Director: Jules Tardy / Lead Designer: Gabriel Medina / Creative Director, 3D: Will Geddes / ECD: Matt Luckhurst / Sr. Project Manger: Andie Vallee / Project Manager: Morgan Lee / Sr. Designer: Ryan Ormsby / Designer: Ashlyn Lasson / Hero 3D Motion: NMBRS / Case Study Motion: Isma Picardi

C2 Motion Picture Group / Chairman, CEO: Dave Caplan
Director of Development: Connor Purcell

PR1 — C2MPG.1

PR1 — C2MPG.2

PR1 — C2MPG.3

PR1 — C2MPG.4

PR1 — C2MPG.5

PR1 — C2MPG.6

02 Nike EYBL / San Francisco, CA / 2025

Identity for Nike EYBL 2025 building on a legacy of bold expression and athletic precision. Created for as a high-impact visual language for the summer hoops season.

The New Company / Creative Director: Will Geddes / ECD: Matt Luckhurst / Project Manager: Morgan Lee @morrganlee / Designer: Ty Andrews / Designer: Gabriel Medina / Nike Basketball / Nike EYBL/ Sr. Creative, Brand Marketing: Anthony Coleman
Sr. Creative Producer: Emily Stengrim / Creative Producer: Naideen Morba

PR2 — NIKEEYBL.1

PR2 — NIKEEYBL.2

PR2 — NIKEEYBL.3

PR2 — NIKEEYBL.4

PR2 — NIKEEYBL.5

PR2 — NIKEEYBL.6

PR2 — NIKEEYBL.7

03 RM Living Systems / London, UK / 2022

Brand identity for RM Living Systems, a London-based furniture design company focused on creating modular, functional, and visually refined systems for contemporary living.

Restistant Material / Creative Director + Lead Designer: Gabriel Medina / Designer: Roy Man / ECD: Joshua Calderwell / CEO: Ryan McCarthy

PR3 — RMLS.1

PR3 — RMLS.2

PR3 — RMLS.3

PR3 — RMLS.4

PR3 — RMLS.5

PR3 — RMLS.6

PR3 — RMLS.7

PR2 — RMLS.8

04 SUNRAY Fragrace / Oakland, CA / 2022

Identity + Packaging for Sunray Fragrance, a natural fragrance brand based in Oakland, California. Rooted in West Coast landscapes, it crafts botanical scents that evoke warmth, memory, and place—using only clean, plant-based ingredients.

Supercell / Creative Director + Lead Designer: Gabriel Medina

PR4 — SRF.1

PR4 — SRF.2

PR4 — SRF.3

PR4 — SRF.4

PR4 — SRF.5

PR4 — SRF.6

PR4 — SRF.7

PR4 — SRF.8

PR4 — SRF.9

05 DroneDeploy / San Francisco, CA / 2021

Design system for DroneDeploy, a leading aerial data platform based in San Francisco, empowering industries like construction, agriculture, and energy to capture, analyze, and share drone imagery.

Agency: Emotive Brand / Creative Director + Lead Designer: Gabriel Medina / Designer: Ben Katz ECD: Rob Saywitz / CEO: Tracy Lloyd, Bella Banbury

PR4 — DD.1

PR5 — DD.2

PR5 — DD.3

PR5 — DD.4

PR5 — DD.5

PR5 — DD.6

PR5 — DD.7

PR5 — DD.8

06 VIAVIA / Oakland, CA / 2023

VIAIVA is an experimental design publication that explores the intersection of form, content, and process in print and digital media.

Supercell / Creative Director + Lead Designer: Gabriel Medina

/ Contributors: JHC, Diangelo Cuevas, Kyle Perey, Anela Gold, Jules Nicolini, Vlad Balan

PR6 — VV.1

PR6 — VV.2

PR6 — VV.3

PR6 — VV.4

PR6 — VV.5

PR6 — VV.6

PR6 — VV.7

07 NFL Pro Era / San Francisco, CA / 2024

Design system for NFL Pro Era, a fully licensed NFL and NFLPA virtual reality experience, developed by StatusPRO.

The New Company / Creative Director: Will Geddes / Lead Designer: Gabriel Medina / Creative Director, 3D: Will Geddes / ECD: Matt Luckhurst / Sr. Project Manger: Andie Vallee / Project Manager: Morgan Lee

PR7 — NFLPE.1

PR7 — NFLPE.2

PR7 — NFLPE.3

PR7 — NFLPE.4

PR7 — NFLPE.5

PR7 — NFLPE.6

PR7 — NFLPE.7

PR7 — NFLPE.8