01 C2 Motion Pictures / San Francisco, CA / 2025
Identity for C2 Motion Pictures ahead of the launch of The Monkey directed by Oz Perkins

The New Company / Creative Director: Jules Tardy / Lead Designer: Gabriel Medina / Creative Director, 3D: Will Geddes / ECD: Matt Luckhurst / Sr. Project Manger: Andie Vallee / Project Manager: Morgan Lee / Sr. Designer: Ryan Ormsby / Designer: Ashlyn Lasson / Hero 3D Motion: NMBRS / Case Study Motion: Isma Picardi

C2 Motion Picture Group / Chairman, CEO: Dave Caplan
Director of Development: Connor Purcell

PR1 — C2MPG.1
PR1 — C2MPG.2
PR1 — C2MPG.3
PR1 — C2MPG.4
PR1 — C2MPG.5
PR1 — C2MPG.6












02 Nike EYBL / San Francisco, CA / 2025
Identity for Nike EYBL 2025 building on a legacy of bold expression and athletic precision. Created for as a high-impact visual language for the summer hoops season.

The New Company / Creative Director: Will Geddes / ECD: Matt Luckhurst / Project Manager: Morgan Lee @morrganlee / Designer: Ty Andrews / Designer: Gabriel Medina / Nike Basketball / Nike EYBL/ Sr. Creative, Brand Marketing: Anthony Coleman 
Sr. Creative Producer: Emily Stengrim / Creative Producer: Naideen Morba
PR2 — NIKEEYBL.1
PR2 — NIKEEYBL.2
PR2 — NIKEEYBL.3
PR2 — NIKEEYBL.4
PR2 — NIKEEYBL.5
PR2 — NIKEEYBL.6
PR2 — NIKEEYBL.7












03 RM Living Systems / London, UK / 2022
Brand identity for RM Living Systems, a London-based furniture design company focused on creating modular, functional, and visually refined systems for contemporary living. 

Restistant Material / Creative Director + Lead Designer: Gabriel Medina / Designer: Roy Man / ECD: Joshua Calderwell / CEO: Ryan McCarthy
PR3 — RMLS.1
PR3 — RMLS.2
PR3 — RMLS.3
PR3 — RMLS.4
PR3 — RMLS.5
PR3 — RMLS.6
PR3 — RMLS.7
PR3 — RMLS.8












04 SUNRAY Fragrace / Oakland, CA / 2022
Identity + Packaging for Sunray Fragrance, a natural fragrance brand based in Oakland, California. Rooted in West Coast landscapes, it crafts botanical scents that evoke warmth, memory, and place—using only clean, plant-based ingredients.


Supercell / Creative Director + Lead Designer: Gabriel Medina

PR4 — SRF.1
PR4 — SRF.2
PR4 — SRF.3
PR4 — SRF.4
PR4 — SRF.5
PR4 — SRF.6
PR4 — SRF.7
PR4 — SRF.8
PR4 — SRF.9












05 DroneDeploy / San Francisco, CA / 2021Design system for DroneDeploy, a leading aerial data platform based in San Francisco, empowering industries like construction, agriculture, and energy to capture, analyze, and share drone imagery.

Agency: Emotive Brand / Creative Director + Lead Designer: Gabriel Medina / Designer: Ben Katz ECD:  Rob Saywitz / CEO: Tracy Lloyd, Bella Banbury

PR5 — DD.1
PR5 — DD.2
PR5 — DD.3
PR5 — DD.4
PR5 — DD.5
PR5 — DD.6
PR5 — DD.7
PR5 — DD.8












06 VIAVIA / Oakland, CA / 2023
VIAIVA is an experimental design publication that explores the intersection of form, content, and process in print and digital media.

Supercell / Creative Director + Lead Designer: Gabriel Medina
/ Contributors: JHC, Diangelo Cuevas, Kyle Perey, Anela Gold, Jules Nicolini, Vlad Balan
PR6 — VV.1
PR6 — VV.2
PR6 — VV.3
PR6 — VV.4
PR6 — VV.5
PR6 — VV.6
PR6 — VV.7












07 NFL Pro Era  / San Francisco, CA / 2024
Design system for NFL Pro Era, a fully licensed NFL and NFLPA virtual reality experience, developed by StatusPRO.


The New Company / Creative Director: Will Geddes / Lead Designer: Gabriel Medina / Creative Director, 3D: Will Geddes / ECD: Matt Luckhurst / Sr. Project Manger: Andie Vallee / Project Manager: Morgan Lee
PR7 — NFLPE.1
PR7 — NFLPE.2
PR7 — NFLPE.3
PR7 — NFLPE.4
PR7 — NFLPE.5
PR7 — NFLPE.6
PR7 — NFLPE.7
PR7 — NFLPE.8











110625GM
San Francisco, California