Nike NYvsNY / San Francisco, CA / 2025

Agency: The New Company
Creative Director: Will Geddes
Design Lead: Gabriel Medina
Motion Designer: Peace Park
Project Manager: Morgan Lee
Designer: Ty Andrews 
ECD: Matt Luckhurst

 Nike Basketball
Sr. Creative, Brand Marketing: Anthony Coleman
Sr. Designer: Paris Fox
Narrative Lead: Steven Roberts
Copywriter: Maria Mora
Sr. Creative Producers: Taylor Cole, Emily Stengrim
Creative Producer: Naideen Morba
Digital Author Lead: Matthew Weissman
Production: Game 7

C2 Motion Pictures / San Francisco, CA / 2025

Identity for C2 Motion Pictures ahead of the launch of The Monkey directed by Oz Perkins.

Agency: The New Company
Creative Director: Jules Tardy
Lead Designer: Gabriel Medina
Creative Director, 3D: Will Geddes
ECD: Matt Luckhurst
Sr. Project Manger: Andie Vallee
Project Manager: Morgan Lee
Sr. Designer: Ryan Ormsby
Designer: Ashlyn Lasson
Hero 3D Motion: NMBRS
Case Study Motion: Isma Picardi

C2 Motion Picture Group
Chairman, CEO: Dave Caplan
Director of Development: Connor Purcell

Nike EYBL / San Francisco, CA / 2025

RM Living Systems / London, UK / 2022

Brand identity for RM Living Systems, a London-based furniture design company focused on creating modular, functional, and visually refined systems for contemporary living. 

Identity + Packaging for Sunray Fragrance, a natural fragrance brand based in Oakland, California. Rooted in West Coast landscapes, it crafts botanical scents that evoke warmth, memory, and place—using only clean, plant-based ingredients.


Freelance
Creative Director + Lead Designer: Gabriel Medina

Index Index is an ongoing research project exploring non-linear memory, dream logic, and the visual architecture of archived thought.

Borrowing the language of bureaucracy and the aesthetics of experimental design, the project constructs a fictional institution tasked with documenting what the mind forgets, fractures,
and repeats.

Each image functions as a stored sequence, a recovered trace, or a failed retrieval, forming a system of documents that blur the boundary between evidence and imagination.

Design system for NFL Pro Era, a fully licensed NFL and NFLPA virtual reality experience, developed by StatusPRO.

Agency: The New Company
Creative Director: Will Geddes
Lead Designer: Gabriel Medina
Creative Director, 3D: Will Geddes
ECD: Matt Luckhurst
Sr. Project Manger: Andie Vallee
Project Manager: Morgan Lee